Microblogging generally can be seen as a new way of exchanging information between user, but what happen where all the microbloggers share a topic during a public event and talk about it. News propagation is more viral that people can think, and I've had a demonstration, directly and live in Varese at Università dell'Insubria during the Enterprise 2.0 forum.
This is what happened to me last Wednesday in Varese at the Enterprise 2.0 forum. There were lot of people and an internet connection. Some of them I've already followed on twitter because they twits some good micro news I really appreciate. I know Luis Suarez and follow him on twitter since a month; Luis was one of the speaker at the conference. Since the first moment at the conference me and Mike started twitting in an "informal" way our status at the conference. Twitting it realizes that all our followers knewn what's going on. Luis saw it and agreed with us it was nice to track the entire conference on twitter. We agreed on a tag (unique maybe) to tag the conference and we decided #e20forum. Well the word has spread and all the Luis follower, Mike follower, and mine follower have known we were ready and already negotiated how to track the conference. Some of them were in the room and some of them were on the speaker's table.
Well, a new pool of journalist has been configured without paying without asking to do that job.
During every speech on this underlying channel, everyone has published all the information considered important and the cloud of news magically appear with many really insightful information. Someone has twitted some real time pics, other their slides about the topic they covered. It's amazing to see how the day time line was well documented in a collaborative fashion, without organization, and with the participation of the speaker and the public without knowing before. It's amazing to think about old style journalist. Some of them sat near me that were putting words on block notes and now are reordering their ideas and how I can go to a Summize - a Twitter Mash up - and know what happened and know what is still happening around it.
This experience was the most important experience to me that significantly defines how the world is changing, how people shall be connected each other and which is the path of the communication.
All the speeches were really good and what happened under the hood was really in a 2.0 fashion making a new culture tangible. I would like to thanks all the twitters and twitpicsers for the moment they gave to the Enterprise 2.0 forum, and I think this is a real Success Case of a new form of Journalism.
Last mine consideration is that twitter and summize are only tool, and the new form of journalist is the way we collaborate with all the people related to us. It is insightful to see how people in my network, perceived the conference emphasizing some topic I didn't see, and how I realized better what was going on from a collaborative culture.
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